{"securityAudit":null,"logoUrl":"/logos/square-appointments.png","id":"square-appointments","slug":"square-appointments","name":"Square Appointments","summary":"Online booking and payments with automatic text confirmations; free plan for solo pros.","type":"paid","hasFreePlan":true,"license":null,"trust":{"status":"verified","reasons":[]},"pricing":{"model":"per_location","basePrice":0,"perSeat":null,"perLocation":null,"estHostingMonthly":null,"label":"Free plan"},"setupEffort":"low","setupLevel":null,"aiMaturity":"ga","worksWith":[{"id":"google-calendar","name":"Google Calendar"},{"id":"quickbooks-online","name":"QuickBooks Online"}],"problemIds":["beauty-3","beauty-2","beauty-5"],"rating":null,"securityAudits":[],"url":"https://squareup.com/us/en/appointments","aiCapabilities":"Square Assistant automated conversational SMS assistant for appointment confirmations, reschedules and cancellations. Square has also announced an AI data assistant in the Seller Dashboard for business insights (seen in search results; not separately verified).","byoAiKey":false,"priceNotes":"Free plan $0/mo per location for solo pros. Plus $49/mo per location; Premium $149/mo per location. Card fees vary by plan.","pricingSourceUrl":"https://squareup.com/us/en/appointments/pricing","priceCheckedAt":"2026-11-05","complianceFlags":[],"affiliate":false,"oss":null,"trustChecks":[{"key":"admin_verified","label":"Admin-verified listing","pass":true,"note":"Reviewed by the Catervas team: links and prices checked Nov 5, 2026","checkedAt":"2026-11-05"},{"key":"maintenance","label":"Active maintenance","pass":null,"note":"Not checked yet","checkedAt":"2026-11-05"},{"key":"security","label":"No open critical security advisories","pass":null,"note":"Not checked yet","checkedAt":"2026-11-05"},{"key":"privacy","label":"Privacy and data policy","pass":null,"note":"Not checked yet","checkedAt":"2026-11-05"},{"key":"backing","label":"Company or foundation backing","pass":true,"note":"Vendor named: Square Appointments","evidenceUrl":"https://squareup.com/us/en/appointments","checkedAt":"2026-11-05"}],"problems":[{"id":"beauty-2","industryId":"beauty","rank":2,"title":"Missed calls and booking hassles while your hands are busy","summary":"Stylists and barbers can't answer the phone while working on a client, and over a third of salon calls go unanswered. Many clients skip booking when they can't reach anyone.","theme":"missed-calls","strength":0.6,"howItHelps":"Free tier for solo pros. Cancellation policy and no-show fees, card on file for holds and prepayment, and a waitlist to fill last-minute gaps (#3). Square Assistant texts reminders and lets clients confirm, reschedule or cancel by text with no phone call, updating the calendar automatically (#2). Square's POS, Payroll and QuickBooks connection reduce bookkeeping and commission paperwork (#5)."},{"id":"beauty-3","industryId":"beauty","rank":3,"title":"No-shows, late cancellations and empty chair time","summary":"Salons lose about $132 a week to no-shows. Deposits, cards on file and automatic reminders help cut empty chair time.","theme":"scheduling","strength":1,"howItHelps":"Free tier for solo pros. Cancellation policy and no-show fees, card on file for holds and prepayment, and a waitlist to fill last-minute gaps (#3). Square Assistant texts reminders and lets clients confirm, reschedule or cancel by text with no phone call, updating the calendar automatically (#2). Square's POS, Payroll and QuickBooks connection reduce bookkeeping and commission paperwork (#5)."},{"id":"beauty-5","industryId":"beauty","rank":5,"title":"Licensing, CE tracking, sales tax and bookkeeping","summary":"From 2026, Maryland cosmetology licensees must complete continuing education each renewal cycle. Owners also handle salon permits, sales tax and bookkeeping.","theme":"compliance","strength":0.6,"howItHelps":"Free tier for solo pros. Cancellation policy and no-show fees, card on file for holds and prepayment, and a waitlist to fill last-minute gaps (#3). Square Assistant texts reminders and lets clients confirm, reschedule or cancel by text with no phone call, updating the calendar automatically (#2). Square's POS, Payroll and QuickBooks connection reduce bookkeeping and commission paperwork (#5)."}],"integrations":[{"id":"google-calendar","name":"Google Calendar","type":"calendar","note":"QuickBooks, Homebase, Wix, JotForm, Google Calendar sync, Instagram booking, Square POS/Payroll/Banking (per Square Appointments features page)."},{"id":"quickbooks-online","name":"QuickBooks Online","type":"accounting","note":"QuickBooks, Homebase, Wix, JotForm, Google Calendar sync, Instagram booking, Square POS/Payroll/Banking (per Square Appointments features page)."}],"setupGuide":null,"reviews":[{"id":"sample-review-square-appointments-1","stars":4,"solved":"yes","setupEase":5,"value":5,"body":"Sample review for demo purposes. This shows how a short positive review looks.","isSample":true,"createdAt":1762380000000}]}